Weekly Writamins by AK | Abhilash Kannan | Substack

IKEA and the Art of the Unseen Script — How You End Up Buying 10 Things When You Only Wanted One

You went in for a bookshelf. You left with 37 items. Here’s the untold story of how IKEA’s Indian stores hack your brain — and your budget.

Apr 19 •

Abhilash Kannan

Weekly Writamins by AK

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